They always say you should start at the beginning. Some years ago I heard a talk by someone about Sheffield FC, a club which started in 1857 as the first football club ever. My question is, who could they play against ? Here is their rather magnificent trade mark, applied for as 008592339 (with a much clearer image) by the awkwardly named "1857 Sheffield F.C. the World's First Football Club Ltd." for numerous classes of goods.
The image below is presumably from a contemporary poster. It was applied for by FIFA in 2006 as 0896057.
In 1938 Italy beat Hungary 4-2 in the 3rd tournament. Here is another poster by FIFA marking the tournament. A better image can be seen at 00896056.
The 2006 tournament was held in Germany. Very different artwork was used for the following image, which was in fact withdrawn and was not registered. A better image can be seen at 002741296.
Turning to this current tournament, here are two trade marks by FIFA, 009283921...
In 2013 FIFA applied for an image of the Jules Rimet Cup itself, 012100125.
Of course it's not all about the World Cup. I have only posted on the trade marks of one football club, and it was Manchester City, in January, who are now England's champions.
Coming second, after looking like about to win it, were Liverpool, with this impressive trade mark, 002695146.
006939298 for numerous classes.